Lust For Life

*The title of this post was taken from the Iggy Pop song of the same name*

Owning this business has always been fun. That doesn’t mean that it doesn’t have its fair share of stress but interacting with people all day long who are committed to self-improvement is a blast.

As we are now somewhere between 7 and 8 years of operation, I’m having more fun at RevFit now more than ever.

And why is that?

If I’m being honest with myself, I know that these things tend to work in cycles. If clients are seeing good things happen with others here, they want to see the same happen with themselves. It’s easy to feed off of that energy.


But I’d like to think it goes deeper than that. Sure, there is a certain sense of accomplishment when you hit a new personal record or you get your body weight to somewhere you haven’t been in a while.

However, if I can project a bit, it feels like the current roster of clients cares more about themselves. I don’t mean it from a selfish standpoint (although I think to a degree that would be okay.) I think of it from a place of self-preservation.

When we can determine there is a place that seems better than where we are today, we want to be there.

So, if the thought of being 20lbs lighter is really motivating, that’s the goal an individual will fight to get to. Or if the allure of getting stronger in a particular exercise is inspiring, a client will make sure they get adequate recovery in between sessions to be fresh when they come in for their workouts.

I’ve been particularly aggressive with posting pictures of clients on social media lately too. That, in turn, gets people talking. And it gets my clients feeling good about their respective accomplishments. I like this support system. It reminds my clients that they are not in this alone and can motivate them to stay the course when life has that funny way of distracting us from progress.

What I see when I look at my clients lately, is what reminds me of the Iggy Pop song referenced in the title. It’s a “lust for life.”

It’s the drive that says:

I want better for myself, I’m willing to work for it, and dammit I’m proud of what I’m doing (Stuart Smalley would probably say that differently.)

Great things have been happening here and I don’t see any indication they’re going to slow down anytime soon. To those of you who are part of the gang, I thank you for your continued efforts towards self-improvement and legendary status. To those of you who are not yet in the swing over here, I hope that you are dialing in your own Lust For Life.

In the meantime, we’re going to keep kicking ass at the Rev.