Why Don’t You Read The Book?

*The title of this post was taken from the Nazareth song of the same name*

The goal this year was to read one book a week. I got a little carried away and overcompensated in some places. Roughly a third of these books are directly related to my industry and work here at the studio (36 books.) This year, I made a conscious effort to add more fiction to my plate in efforts to improve my own writing abilities (18 books.) I also got more into musician biographies/autobiographies and pretty much anything I can sink my teeth into that involves punk music in the seventies and eighties (17 books.)

You’ll find in this list some cookbooks as well. I only included them if there was actually something to be read in terms of philosophy, etc. Hopefully, there’s something you see below that serves (or has served) as inspiration to you as well. I have almost always been a voracious reader but I am notoriously bad at retaining all of the information I read. I would imagine part of that is because I read for pleasure and not too much for note-taking. You should be able to click on any of these titles which will lead you to either Amazon or the author’s website to purchase a copy of your own.

Looking into 2018, I plan on reading a lot as well but there are some much larger books which will likely take more time for me to devour. If I can finish next year at an average of a book a week or more, I’ll be pretty happy.


1) The Swoly Bible-Dom Mazzetti
2) Giftology-John Ruhlin
3) The Men’s Fitness Exercise Bible-Sean Hyson
4) Your Next Big Thing by Ben Michaelis
5) Jailhouse Strong by Josh Bryant and Adam BenShea
6) My Life in Advertising & Scientific Advertising by Claude C. Hopkins
7) Black Coffee Blues by Henry Rollins
8) Be Obsessed Or Be Average by Grant Cardone
9) Strong & Sculpted by Brad Schoenfeld
10) Post Office by Charles Bukowski
11) The Charisma Myth by Olivia Fox Cabane
12) Essays On Health by Alexander Juan Antonio Cortes
13) As Is by Erin Brown
14) Sula by Toni Morrison
15) Disco’s Out…Murder’s In by Heath Mattioli and David Spacone
16) The Natural Way To Beat Diabetes by Spencer Nadolsky and Lou Schuler
17) The Hungry Brain by Stephan Guyenet
18) Real Conversations Vol. 1: Henry Rollins, Jello Biafra, Lawrence Ferlinghetti, and Billy Childish by V. Vale
19) Desperate Characters by Paula Fox
20) The Great Cardio Myth by Craig Ballantyne
21) Why Motivating People Doesn’t Work…And What Does by Susan Fowler
22) Stay Leaner, Longer by JC Deen
23) Now What? by Dan John
24) Living With No Excuses by Noah Galloway
25) Unsubscribe by Jocelyn Glei
26) I Hate Selling For The Fitness Professional by Ryan McKenzie
27) Born Standing Up by Steve Martin
28) Talking Back To Diet Gurus by Mike Howard
29) Disgrace by J.M. Coatzee
30) Science And Practice Of Strength Training by Vladimir Zatsiorsky and William Kraemer
31) Why Do I Hurt? by Adriaan Louw
32) Tim Book Two: Vinyl Adventures From Istanbul To San Francisco by Tim Burgess
33) Excellent Sheep by William Deresiewicz
34) Why Me Want Eat by Krista Scott Dixon
35) How Adam Smith Can Change Your Life by Russ Roberts
36) Iron On My Mind by Dave Draper
37) The Madman by Kahlil Gibran
38) All About Powerlifting by Tim Henriques
39) Triggers by Marshall Goldsmith
40) Letters To Lola by Erin Brown
41) The Founder’s Mentality by Chris Zook and James Allen
42) Instinctive Management by Dr. James Jones
43) The Alchemist by Paulo Coehlo
44) Fat Loss Happens On Monday by Josh Hillis and Dan John
45) Night Train by Martin Amis
46) Do I Come Here Often? by Henry Rollins
47) The 22 Immutable Laws Of Marketing by Al Ries and Jack Trout
48) Boy In The Air by Don Bajema
49) Delegate To Freedom by Leigh Martinuzzi
50) The Dialectical Behavior Therapy Skills Workbook by Matthew McKay, Jeffrey Wood, and Jeffrey Brantley
51) The Non-Designer’s Design Book by Robin Williams
52) The Last Shred by Andy Morgan
53) The Muscle And Strength Pyramid: Training by Eric Helms, Andy Morgan and Andrea Valdez
54) The Muscle And Strength Pyramid: Nutrition by Eric Helms, Andy Morgan and Andrea Valdez
55) How To Live A Good Life by Jonathan Fields
56) Legacy: 15 Lessons In Leadership by James Kerr
57) Myopia by Mark Mothersbaugh
58) Cat’s Cradle by Kurt Vonnegut
59) Eat, Lift, Thrive by Sohee Lee
60) Fascinate by Sally Hogshead
61) The One Minute Workout by Martin Gibala
62) My Damage by Keith Morris
63) Smile For No Good Reason by Dr. Lee Jampolsky
64) Oh So Pretty: Punk In Print 1976-80 by Rick Poynor
65) How Should A Person A Be? by Sheila Heti
66) The Happiness Equation by Neil Pasricha
67) Train Dreams by Denis Johnson
68) Boss Life by Paul Downs
69) Smile, You’re Traveling by Henry Rollins
70) Stay At Home Strong by Sumi Singh
71) Optimal Nutrition For Injury Recovery by Lyle McDonald
72) Give by Nicholas Kusmich
73) Astrophysics For People In A Hurry by Neil DeGrasse Tyson
74) Success And Luck by Robert H. Frank
75) Snow Crash by Neal Stephenson
76) Clapton: The Autobiography by Eric Clapton
77) Superhuman You by David Whitley
78) Forever 5/3/1 by Jim Wendler
79) Effective Weight Loss by Evan Forman and Meghan Butryn
80) Swim Through The Darkness by Mike Stax
81) Pleasure Not Meating You by Melody Schoenfeld
82) Designing Your Life by Bill Burnett & Dave Evans
83) Gourmet Nutrition by John Berardi, Michael Williams and Kristina Andrew
84) Dept. Of Speculation by Jenny Offill
85) 100 Best Album Covers: The Stories Behind The Sleeves by Storm Thorgerson and Aubrey Powell
86) The TB12 Method by Tom Brady
87) Get A Grip by Gino Wickman and Mike Paton
88) 33 1/3: Bob Mould’s Workbook by Walter Biggins and Daniel Couch
89) Understanding Metabolism by Scott Abel
90) Marketing Breakthroughs Of Highly Wealthy Online Trainers by Jon Goodman
91) Habits Of Highly Wealthy Online Trainers by Jon Goodman
92) Don’t Sweat The Small Stuff…by Richard Carlson
93) The 50th Law by 50 Cent and Robert Greene
94) Ask The Dust by John Fante
95) Relentless: A Memoir by Julian Edelman
96) Zero To One by Peter Thiel
97) The 16-Word Diet by Jay Wiener
98) Franny And Zooey by J.D. Salinger
99) Finding Joseph I by Howie Abrams and James Lathos
100) The Freaks Shall Inherit The Earth by Chris Brogan
101) A Guide To Flexible Dieting by Lyle McDonald
102) Heart Of Brass by Tiger Moody
103) Recovery by Russell Brand
104) Chronicles Vol. One by Bob Dylan
105) Sovereign by Erin Brown
106) Easy Strength by Dan John and Pavel
107) With Winning In Mind by Lanny Bassham
108) My Absolute Darling by Gabriel Tallent
109) Autobiography by Morrissey
110) Travesty by John Hawkes

(And here’s a shot of 5 our superstars post-workout: Alex, Donna, Stacey, Amy and Richard.)